Every second, 40,000 people search for something on Google-- That’s about 3.5 billion searches per day. Within those searches are your customers! SEO is how they find you.
What is SEO
SEO stands for Search Engine Optimization. You want your website to be found by search engines. Otherwise—what’s the point? Understanding what type of information people are searching online, the answers they are seeking, and the words they are using allows a connection that increases traffic to your website.
Search engines are often the biggest source of traffic for most websites. A user has actually gone online, typed in something related to your business and then clicked on your listing. At this point they are much more targeted than if you were to do TV ads or a direct mail campaign, because they are actively searching for a solution. That’s powerful
Crawling -Automated computer programs,“spiders” or “bots”, scan the more than 30 billion web pages.
Indexing - New information is fetched by bots and stored in databases that hold the billions of webpages.
Data Retrieval- search engine bots retrieve an answer for a search query.
SEO Ranking -Each time content is retrieved by a bot, your website is ranked higher on the
SERP - Search Engine Results Page
SEO is hard--that's why the face!
The rules are vague and always changing so that webmasters cannot hack the system and manipulate the results so that they show up higher in searches. It keeps it fair.
It takes time to see the results-6-9 months, minimum.
It's difficult to report on your Return of Investment (ROI)--but you will see more traffic.
How to Increase Your SEO
Google and other search engines need your help to understand what your content is about.
You need to input information relating to your business in your website, so your website will appear in the search results, and you’ll not miss out on all that traffic.
At first glance, SEO can be intimiating, but there’s a lot of help out there and once you get the hang of it, it’ll be a lot easier.
The easiest way is to go with a drag and drop website builder platform. It’ll get you started with SEO with a minimum amount of stress.
And then you have to stay on top of it—remember, SEO is not a one and done task—its something you will want to monitor and continuously improve over time—and it does take time.
So, just stick with it--it's worth it.
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