Creating a text can be a challenge. You only have a few seconds to connect with your viewer, so it must be engaging.

It’s a process and can be much easier than you think.

Text should:

• Offer useful, practical information.

• Be brief, easy to read, and well-organized.

• Engage the reader to stay and return later.

• Entertain—never bore your reader.

TEXT GUIDELINES to help you write good text for your website.

1. Satisfy Your Target Audience. You are writing for them, not yourself.

Why are they on your website?

What information are they seeking?

What do you want to say to them?

What do you want them to do?

2. Be Brief. No one reads. Websites are scanned, not read. Keep sentences short. Don’t be “wordy”.

Get to the point and try not to bore people. Eliminate useless words. Eliminate adverbs.

(Completely sold out - “sold-out” is enough)

3. Be Readable Use clear fonts, text that is not too small (16pt+), and color that is easy to read.

4. Use a Conversational Tone Use terms your visitors know and understand. Think of them as friends.

5. Use an Active Voice Use first person (I and we). Write like you are talking to someone standing in front of you.

6. Write with Authority You know your products and services better than anyone else.

7. Make the Text Valuable Information should be relevant, current and easy to find.

8. Use Keywords People use popular words when they look for information online. Identify what those words are and use them. It will improve your Search Engine Optimization (SEO).

Example: You own Sara’s Flowers. In an online search, keywords would be flowers, arrangements, bouquets, roses. Use those words repeatedly on your website.

Sara’s Flowers

Arrangements for Every Occasion

Bouquets made to order.

Say it with Roses

9. Organize your Information.

• Prioritize by putting important content upfront. State the facts clearly. Don’t try to be clever.

• Segment information into visual areas.

- Focus on one topic per area.

- Use sub-headings.

- Make it easy to spot and easy to read.

10. Make Text Scannable. Make lists, not long sentences. Lists are easy to scan.

11. Use White Space. Don’t crowd your content—break up bodies of text. Reading is easier and it relaxes the eye.

12. Header The Header should be 5 -7 words, compelling, simple, and straightforward.

13. Sub-Heading Sub-headings make scanning easier by dividing up the information.

14. Use Links Don’t use lots of words, use links. Elaborate on another page

15. Be Consistent Stay focused. Keep size, fonts, and spacing the same throughout.

16. Be Current Don’t offer something that is no longer available.

17. Proofread Check your facts and your spelling. Proofread, proofread, and then proofread again.

18. Copyright Do not copy from another site. Use your own words. Be real.

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Sarasota, Florida