So, why are some small businesses like the Ostrich - keeping their heads in the sand? Here are the main excuses:
MY BUSINESS IS SMALL, I DON’T HAVE A BUDGET .
Your website is your number one marketing asset. It should be part of your budget just like your LLC license. It is essential. 91% of customers have visited a store because of an online experience and 37% use the Internet to find a store at least once per month.
I HAVE ENOUGH BUSINESS. Lucky you, but 97% of people go online to look up your phone number, your location/directions and hours of operation and answer basic questions about your business. They want to know who they are buying from. They want to trust you.
I KNOW SOMEONE WHO WILL MAKE ME A WEBSITE FOR FREE
Having a friend or family member make your website is like trusting a handyman to build your house. A bad website is worse than none at all. “You get what you pay for”. Do yourself a favor and save a lot of headaches--hire a Pro.
OUR CUSTOMERS DON’T USE COMPUTERS.
89% of adults use the internet and 77% of them own a smartphone.If they have a smartphone, they are computer users.
I’M NOT AN ECOMMERCE OR AN ONLINE BUSINESS.
Big Mistake. Consumers still need to find you, learn about you, and trust you because they buy from you. The large majority of small businesses aren’t ecommerce, but all experience revenue growth from having a website.
The Price of Having a Website Is Much Lower than the Price of Getting Left Behind.
Most Americans prefer to shop online, and the number is getting bigger. We live in an internet-dominated world.
Not having an effective and engaging small business website is a major obstacle for your business growth and success. Even if you have a brick-and-mortar business consumers will look for you online first. If they do not find your small business they will go to one of your competitors.
Not having a business website is just not an option any longer. If you don’t have one you better think about it. Hiring a professional web designer may cost more, but you will get the website you need to grow your business faster and with less effort.
You lose if your business doesn’t have a website and nobody wants to be a loser. Get a website—yesterday!