What Is a Wireframe? 7 Reasons Why Wireframing Is Important In Web Design

September 24, 2019

What is a wireframe? 

Wireframes are black and white layouts that outline the specific size and placement of page elements, site features, conversion areas and navigation for your website. They focus on a site’s structure.  Overlooking this step is a mistake.  


7 reasons why you need to wireframe.


1. Wireframes display site architecture visually

Wireframes turn the abstract nature of a flow chart into something real and tangible without distractions. This step ensures that all parties are on the same page.


2. Wireframes allow for clarification of website features

Wireframing specific project features on a website provides a clear communication to a client how these features will function.


3. Wireframes push usability to the forefront

This is the one of the most important points of the wireframing process. Wireframes can point out flaws in your site architecture or how a specific feature may work.


4. Wireframes identify ease of updates

A wireframe will immediately identify how well your site will handle content growth.


5. Wireframes help make the design process iterative

Instead of trying to combine the functionality/layout and creative/branding aspects of the website in one step, wireframes ensure that these elements are taken in one at a time.


6. Wireframes save time on the entire project

Your designs are more calculated.

Your development team understands what they are building.

Content creation becomes much clearer.

You avoid hacks later on in the process.

Everyone from the web team, the agency and client are all on the same page about what the website is supposed to do and how it is supposed to function.


7. Experience shows it works

Building a website is a process. Wireframing is one of those parts of the web process that should not be skipped, just as you wouldn’t build a house without a blueprint.

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